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Portfolio

Trusted by 100+ Leading Creators and Brands.

Trusted by 100+ Leading Creators and Brands.

  • Futcrunch Client Logo that has worked and trusts Max Behrens and Overluce.

    Futcrunch

    12.9M subscribers

    ZHC Client Logo that has worked and trusts Max Behrens and Overluce.

    ZHC

    29.3M Subscribers

    Stokes Twins Client Logo that has worked and trusts Max Behrens and Overluce.

    Stokes Twins

    131M Subscribers

    Mark Rober Client Logo that has worked and trusts Max Behrens and Overluce.

    Mark Rober

    71.4M Subscribers

    Airrack Client Logo that has worked and trusts Max Behrens and Overluce.

    Airrack

    17M Subscribers

    Ben Azelart Client Logo that has worked and trusts Max Behrens and Overluce.

    Ben Azelart

    46.9M Subscribers

    Ryan Trahan Client Logo that has worked and trusts Max Behrens and Overluce.

    Ryan Trahan

    19.6M Subscribers

    Nick DiGiovanni Client Logo that has worked and trusts Max Behrens and Overluce.

    NickDiGiovanni

    28.7M Subscribers

    Sidemen Client Logo that has worked and trusts Max Behrens and Overluce.

    Sidemen

    22.7M Subscribers

    Zach D. Films Client Logo that has worked and trusts Max Behrens and Overluce.

    Zach D. Films

    25.7M Subscribers

    Unspeakable Client Logo that has worked and trusts Max Behrens and Overluce.

    Unspeakable

    19.2M subscribers

    Dude Perfect Client Logo that has worked and trusts Max Behrens and Overluce.

    Dude Perfect

    61.5M subscribers

    FaZe Rug Client Logo that has worked and trusts Max Behrens and Overluce.

    FaZe Rug

    28.3M Subscribers

    Matthew Beem Client Logo that has worked and trusts Max Behrens and Overluce.

    Mattew Beem

    7.58M Subscribers

    Jesser Client Logo that has worked and trusts Max Behrens and Overluce.

    Jesser

    33.5M Subscribers

    Iman Gadzhi Client Logo that has worked and trusts Max Behrens and Overluce.

    Iman Gadzhi

    5.73M Subscribers

    Zhong Client Logo that has worked and trusts Max Behrens and Overluce.

    Zhong

    60.2M Subscribers

    Brent Rivera Client Logo that has worked and trusts Max Behrens and Overluce.

    Brent Rivera

    39.8M Subscribers

    Caylus/Infinite Client Logo that has worked and trusts Max Behrens and Overluce.

    Infinite

    25M subscribers

    Preston Client Logo that has worked and trusts Max Behrens and Overluce.

    Preston

    29M Subscribers

    Zach King Client Logo that has worked and trusts Max Behrens and Overluce.

    Zach King

    31.4M Subscribers

    Royalty FamilyClient Logo that has worked and trusts Max Behrens and Overluce.

    Royalty Family

    31.9M Subscribers

    Pierson Client Logo that has worked and trusts Max Behrens and Overluce.

    Pierson

    6.94M Subscribers

    Hafu Go Client Logo that has worked and trusts Max Behrens and Overluce.

    Hafu Go

    15.1M Subscribers

    Collins Key Client Logo that has worked and trusts Max Behrens and Overluce.

    Collins Key

    23.9M Subscribers

    Kelly Wasaka Client Logo that has worked and trusts Max Behrens and Overluce.

    Kelly Wasaka

    1.75M subscribers

    Alexa Rivera Client Logo that has worked and trusts Max Behrens and Overluce.

    Alexa Rivera

    17.8M subscribers

    Ashton Hall Client Logo that has worked and trusts Max Behrens and Overluce.

    Ashton Hall

    4.29M Subscribers

    LawByMike Client Logo that has worked and trusts Max Behrens and Overluce.

    Law By Mike

    15.1M Subscribers

    Jordan Welch Client Logo that has worked and trusts Max Behrens and Overluce.

    Jordan Welch

    1.87M subscribers

    Chuffster Client Logo that has worked and trusts Max Behrens and Overluce.

    Chuffster

    1.12M Subscribers

    KSI Client Logo that has worked and trusts Max Behrens and Overluce.

    KSI

    16.8M Subscribers

  • Razer Client Logo Max Behrens and neoxvisions have worked with
    Nike Client Logo Max Behrens and neoxvisions have worked with
    Amazon Client Logo Max Behrens and neoxvisions have worked with
    Apple Client Logo Max Behrens and neoxvisions have worked with
    Disney Client Logo Max Behrens and neoxvisions have worked with
    Red Bull Client Logo Max Behrens and neoxvisions have worked with
    Coca Cola Client Logo Max Behrens and neoxvisions have worked with
    Neymar Jr. Client Logo Max Behrens and neoxvisions have worked with
    Harvard University Client Logo Max Behrens and neoxvisions have worked with
    Katy Perry Client Logo Max Behrens and neoxvisions have worked with
    Cadillac Formula 1 Team And General Motors Client Logo Max Behrens and neoxvisions have worked with
    Dude Perfect Client Logo Max Behrens and neoxvisions have worked with
    Binance Client Logo Max Behrens and neoxvisions have worked with
    Universal Client Logo Max Behrens and neoxvisions have worked with
    Tyga Client Logo Max Behrens and neoxvisions have worked with
    Gymshark Client Logo Max Behrens and neoxvisions have worked with
    Whop Client Logo Max Behrens and neoxvisions have worked with
    Vodafone Client Logo Max Behrens and neoxvisions have worked with
    Sony Client Logo Max Behrens and neoxvisions have worked with
    Remy Martin Client Logo Max Behrens and neoxvisions have worked with
    Uber Client Logo Max Behrens and neoxvisions have worked with
    Under Armor Client Logo Max Behrens and neoxvisions have worked with
    Chevrolet Client Logo Max Behrens and neoxvisions have worked with
    Mountain Dew Client Logo Max Behrens and neoxvisions have worked with
    Justin Bieber Client Logo Max Behrens and neoxvisions have worked with
    Honey Client Logo Max Behrens and neoxvisions have worked with
    Lil Wayne Client Logo Max Behrens and neoxvisions have worked with

My Work

My Work

Outlier Videos I've packaged

Outlier Videos I've packaged

Outlier Videos I've packaged

YouTube Thumbnail Design for Stokes Twins Video by Max Behrens (Overluce) This YouTube thumbnail was designed by Max Behrens, founder of Overluce, for a Stokes Twins YouTube video with over 28,000,000 views. The Stokes Twins YouTube channel has over 130,000,000 subscribers, making them one of the largest creators on the platform. They trust Overluce and Max Behrens for high-CTR YouTube thumbnail design, YouTube packaging, title strategy and growth-focused visual optimization.
YouTube Thumbnail Design for Airrack Video by Max Behrens (Overluce) This YouTube thumbnail was designed by Max Behrens, founder of Overluce, for an Airrack YouTube video with over 9,000,000 views. Airrack has over 17,000,000 YouTube subscribers and trusts Overluce and Max Behrens for high-performing YouTube thumbnail design, click-through rate optimization, YouTube packaging strategy and growth-focused visual systems.
YouTube Thumbnail Design for Preston Video by Max Behrens (Overluce) This YouTube thumbnail was designed by Max Behrens, founder of Overluce, for a Preston YouTube video with over 14,000,000 views. Preston has over 30,000,000 YouTube subscribers and trusts Overluce and Max Behrens for high-performing YouTube thumbnail design, CTR-focused packaging and YouTube growth optimization.
YouTube Thumbnail Design for Futcrunch Video by Max Behrens (Overluce) This YouTube thumbnail was designed by Max Behrens, founder of Overluce, for a Futcrunch YouTube video with over 37,000,000 views, making it one of the most viewed videos on the Futcrunch channel. Futcrunch has over 17,000,000 YouTube subscribers and trusts Overluce and Max Behrens for high-performing YouTube thumbnail design, CTR-focused packaging and YouTube growth optimization.
YouTube Thumbnail Design for Ben Azelart Video by Max Behrens (Overluce) This YouTube thumbnail was designed by Max Behrens, founder of Overluce, for a Ben Azelart YouTube video with over 81,000,000 views, making it one of the most viewed videos on the Ben Azelart channel. Ben Azelart has over 48,000,000 YouTube subscribers and trusts Overluce and Max Behrens for high-performing YouTube thumbnail design, CTR-focused packaging and YouTube growth optimization.
YouTube Thumbnail Design for Mark Rober and Nick DiGiovanni Video by Max Behrens (Overluce) This YouTube thumbnail was designed by Max Behrens, founder of Overluce, for a Mark Rober and Nick DiGiovanni collaboration video with over 58,000,000 views, making it the most viewed video on the Nick DiGiovanni YouTube channel. The project has also won a Webby Award. Mark Rober has over 71,000,000 YouTube subscribers and Nick DiGiovanni has over 32,000,000 subscribers, and they trust Overluce and Max Behrens for high-performing YouTube thumbnail design, CTR-focused packaging and YouTube growth optimization.
YouTube Thumbnail Design for Cadillac and General Motors Video by Max Behrens (Overluce) This YouTube thumbnail was designed by Max Behrens, founder of Overluce, for a Cadillac and General Motors YouTube video with over 2,000,000 views, making it the most viewed video on the General Motors YouTube channel. General Motors is a Fortune 500 company, and Cadillac is one of its flagship brands, and they trust Overluce and Max Behrens for high-performing YouTube thumbnail design, CTR-focused YouTube packaging and growth-driven visual strategy.
YouTube Thumbnail Design for Neymar Jr. Video in collaboration with Red Bull by Max Behrens (Overluce) This YouTube thumbnail was designed by Max Behrens, founder of Overluce Studio, for a Neymar Jr. YouTube video that reached over 13,000,000 views in just 3 weeks, making it the most viewed video on the Neymar Jr. channel and being covered in dozens of global publishers such as National Post, The Times and more. Neymar Jr. is one of the largest Athlethes in the world with hundreds of millions of social media followers and trust Overluce Studio and Max Behrens for high-performing YouTube thumbnail design, CTR-driven packaging and viral growth optimization.

View all the work of Overluce Studio

About

About

About me

About me

About me

My work has been featured in the Webby Awards, Forbes, Business Insider, Yahoo News, The Times, Publish Press and ESPN

Generated 12,500,000,000+ Long-Form Views over the course of 5 years

Ranked #1 on YTJobs.com, the go-to platform for YouTube hiring

Dude Perfect

61M Subscribers

"Awesome, really like how the thumbnails came out"

"Awesome, really like how the thumbnails came out"

Apply to work together

Apply to work together

**YouTube Analytics Growth and Revenue Outlier by Max Behrens (Overluce)** This YouTube analytics graph shows a long form video Max Behrens worked on that generated over 58,000 USD in revenue, performing as a major outlier compared to the channel’s baseline performance. Across multiple channels, Max Behrens and Overluce have generated over 12,000,000,000 long form YouTube views, working with top-tier creators and global brands. Max Behrens is an 18-year-old founder from Germany, specializing in YouTube thumbnail design, strategy and concept ideation, with over 5 years of experience in social media and a portfolio of 100+ clients. He is ranked #1 out of 21,000+ freelancers and agencies on YTJobs, the leading platform for YouTube hiring, in the thumbnails category. Max Behrens is Co-Founder of Overluce, an award-winning Europe-based creative house operating worldwide. He leads strategy, creative direction and execution across YouTube and social, building high-performing content systems for global brands and creators. He has worked on videos with some of the world’s biggest creators and public figures including MrBeast, Tom Brady, the Stokes Twins, Mark Rober, Dude Perfect, Nick DiGiovanni, Ben Azelart, Airrack, Unspeakable, Sidemen and ZHC. Brand collaborations include Apple, Universal, Coca-Cola, Nike, Neymar Jr, Disney, General Motors, Cadillac, Chevrolet, Amazon Prime, Razer, Red Bull and Nothing. His work has been featured in the Webby Awards, Forbes, Business Insider, Yahoo News and ESPN, with one of his projects winning a Webby Award for Best Long-Form Video of the Year. Max Behrens consistently produces outlier-performing videos, with individual projects reaching hundreds of millions of views. Across several major channels, he has handled the packaging or strategy behind the most viewed video on the channel. He specializes in YouTube thumbnails, title strategy and performance packaging, with a strong data-driven understanding of click-through rate, retention and algorithmic momentum. Overluce provides full YouTube packaging and strategy services including ideation, design, title strategy and A/B testing, focused on measurable impact such as views, revenue outliers and scalable growth systems. + (Clients) We don’t put random logos on our website. We’re transparent about every project, clearly showing our direct impact and the results behind every brand we work with. YouTube Series Launch, Thumbnails & Photoshoot Direction For Neymar Jr. we led and launched a high impact YouTube series in partnership with Red Bull, directing and reviewing the photoshoot with clear capture guidance for Neymar, while shaping branding, thumbnails, and strategy that drove 13M views and the most viewed video on the channel within 6 days, delivered by Max Behrens and Dimcha Aiwi. Frame of a YouTube video and thumbnail for Neymar Jr., created by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi in partnership with Red Bull. Max Behrens and Dimcha Aiwi led the YouTube packaging across thumbnails, branding and strategy, while directing and reviewing the photoshoot with clear capture guidance for Neymar. The project generated over 13,000,000 views and produced the most viewed video on the channel within 6 days, establishing a high-performing launch for the series. YouTube Thumbnail Ideation & Execution For MrBeast we contributed across the main, second, and philanthropy channels by designing and optimizing high performing thumbnails that supported over 500M long form views and 1B short form views. Further details about this project are protected under NDA. YouTube Thumbnail Design for Ben Azelart Video by Max Behrens (NeoxVisions) This YouTube thumbnail was designed by Max Behrens, founder of NeoxVisions, for a Ben Azelart YouTube video with over 81,000,000 views, making it one of the most viewed videos on the Ben Azelart channel. Ben Azelart has over 48,000,000 YouTube subscribers and trusts NeoxVisions and Max Behrens for high-performing YouTube thumbnail design, CTR-focused packaging and YouTube growth optimization. YouTube Strategy, Visual Development & Thumbnails For Disney we developed and shaped visual direction and design for an upcoming movie collaboration, while contributing graphic ideation and sketch development for a Percy Jackson YouTube project aligned with global standards, supported by Max Behrens and Dimcha Aiwi, driving high impact creative outcomes across platforms. Sketch and YouTube thumbnail concept for Disney, developed by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi. Max Behrens and Dimcha Aiwi shaped the visual direction and design for an upcoming movie collaboration, while contributing graphic ideation and sketch development for a Percy Jackson and the Olympians YouTube project aligned with global standards. The work focused on high-impact creative execution across platforms, ensuring strong visual positioning and consistency within Disney’s ecosystem. YouTube Strategy, Thumbnails & Educational Branding For Harvard University we led and designed thumbnails, titles, and overall branding for Baland Jalal’s lectures, refining how complex neuroscience concepts are presented with clarity, structure, and an authoritative visual presence, optimized for YouTube performance and high view engagement, delivered by Max Behrens and Dimcha Aiwi. For Harvard University we led and designed thumbnails, titles, and overall branding for Baland Jalal’s lectures, refining how complex neuroscience concepts are presented with clarity, structure, and an authoritative visual presence, optimized for YouTube performance and high view engagement, delivered by Max Behrens and Dimcha Aiwi. Thumbnails for Amazon Prime Shows For Amazon Prime we worked alongside YouTube creators to refine the visual positioning of their shows, shaping how each piece is first seen and understood, driving strong performance outcomes across platforms, led by Max Behrens and Dimcha Aiwi through direction, design, and strategic content framing. For Amazon Prime we worked alongside YouTube creators to refine the visual positioning of their shows, shaping how each piece is first seen and understood, driving strong performance outcomes across platforms, led by Max Behrens and Dimcha Aiwi through direction, design, and strategic content framing. I Cooked Against Robots — Product Visuals & Design Contributed to the creator-led production “I Cooked Against Robots”, directed by Max Behrens and Dimcha Aiwi, shaping visual execution and content development for a piece reaching over 70M views and awarded Best Longform Video at the Webby Awards 2025. Contributed to the creator-led production “I Cooked Against Robots”, directed by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi. Max Behrens and Dimcha Aiwi shaped the visual execution and content development of the project, contributing to a video that reached over 70,000,000 views. The production was recognized at the Webby Awards 2025, winning Best Longform Video. Multi Channel Strategy & Thumbnail Design & Direction For Red Bull we led and shaped thumbnails, titles, and overall content strategy across main, gaming, and multiple channels within the Red Bull network, directing and reviewing photoshoots for year long flagship projects and extreme sport performances, driving high view outcomes, delivered by Max Behrens and Dimcha Aiwi. For Red Bull we led and shaped thumbnails, titles, and overall content strategy across main, gaming, and multiple channels within the Red Bull network, directing and reviewing photoshoots for year long flagship projects and extreme sport performances, driving high view outcomes, delivered by Max Behrens and Dimcha Aiwi. YouTube Strategy, Thumbnail Design & Ideation For NBA, Max Behrens and Dimcha Aiwi led a YouTube project in partnership with the Golden State Warriors around Stephen Curry. We developed and sketched multiple concepts, executed them end to end, designed high performing thumbnails, and directed the creative while working closely with the Golden State Warriors team to refine and elevate every detail. For NBA, Max Behrens and Dimcha Aiwi led a YouTube project in partnership with the Golden State Warriors around Gui Santos. We developed and sketched multiple concepts, executed them end to end, designed high performing thumbnails, and directed the creative while working closely with the Golden State Warriors team to refine and elevate every detail. Branding, Thumbnails, Strategy For Cadillac's F1 Team we led a high impact YouTube launch scaling average views from 15k to over 1M and generating 10M total views. Max Behrens and Dimcha Aiwi designed full branding, directed thumbnails, shaped assets, and developed a high performance channel strategy that delivered explosive growth and audience expansion For Cadillac's F1 Team we led a high impact YouTube launch scaling average views from 15k to over 1M and generating 10M total views. Max Behrens and Dimcha Aiwi designed full branding, directed thumbnails, shaped assets, and developed a high performance channel strategy that delivered explosive growth and audience expansion Video Production & Direction For General Motors we shaped and directed performance driven content translating raw power into bold visuals and controlled intensity. Max Behrens and Dimcha Aiwi led concept ideation, thumbnail systems, and YouTube strategy delivering high views through precision driven storytelling. For Hummer we shaped and directed performance driven content translating raw power into bold visuals and controlled intensity. Max Behrens and Dimcha Aiwi led concept ideation, thumbnail systems, and YouTube strategy delivering high views through precision driven storytelling. Format Development & Visual Direction For Nike and Tottenham Hotspur we led and shaped a YouTube talent show format featuring multiple Tottenham players, developing branding, thumbnail design, title ideation, and directing and reviewing photoshoots and video content, driving strong view performance, delivered by Max Behrens and Dimcha Aiwi. For Nike and Tottenham Hotspur we led and shaped a YouTube talent show format featuring multiple Tottenham players, developing branding, thumbnail design, title ideation, and directing and reviewing photoshoots and video content, driving strong view performance, delivered by Max Behrens and Dimcha Aiwi. Going & Coming — Spatial & Visual Direction In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. Video Production & Direction For Sidemen, the UK based YouTube group and one of the largest creator collectives globally with 24M subscribers, Max Behrens and Dimcha Aiwi developed thumbnail concepts, refined title ideation, and reviewed photoshoots to strengthen overall YouTube packaging. For Sidemen, the UK based YouTube group and one of the largest creator collectives globally with 24M subscribers, Max Behrens and Dimcha Aiwi developed thumbnail concepts, refined title ideation, and reviewed photoshoots to strengthen overall YouTube packaging. Video Production & Direction For Airrack we designed and developed high performance thumbnail concepts for collaborations with Kai Cenat and Kevin Hart, shaping visual hooks that amplified click through and audience retention. Max Behrens and Dimcha Aiwi led creative direction delivering over 25M long form views. For Airrack we designed and developed high performance thumbnail concepts for collaborations with Kai Cenat and Kevin Hart, shaping visual hooks that amplified click through and audience retention. Max Behrens and Dimcha Aiwi led creative direction delivering over 25M long form views. Product Design & Visual Language Designed and developed the visual language for a Star Wars watch in collaboration with Flex, translating the identity of the franchise into a controlled and wearable form. Designed and developed the visual language for a Star Wars watch in collaboration with Flex, translating the identity of the franchise into a controlled and wearable form. Video Production & Direction For Zach King, the illusion based creator known for viral visual storytelling with 42M subscribers, Max Behrens and Dimcha Aiwi developed high impact YouTube thumbnail concepts that translated his signature style into clear, compelling packaging built for stronger click performance. For Zach King, the illusion based creator known for viral visual storytelling with 42M subscribers, Max Behrens and Dimcha Aiwi developed high impact YouTube thumbnail concepts that translated his signature style into clear, compelling packaging built for stronger click performance. Video Production & Direction For TBNR, working across Preston and Brianna’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 500M long form views through clearer visuals and stronger click driven positioning. Razer Client Logo Max Behrens and neoxvisions have worked with Video Production & Direction For Unspeakable working across Nathan’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 50M long form views through clearer visuals and stronger click driven positioning. For Unspeakable working across Nathan’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 50M long form views through clearer visuals and stronger click driven positioning. Product Innovation & Ecosystem Development Partnered on the design, development, and marketing of a breakthrough physical-digital product, introducing a system where users scratch and scan QR-enabled packaging to unlock real-world rewards. Built in collaboration with Gizmolab and 1UP Nova, the project was developed end-to-end, shaping every layer from concept and product design to technology, experience, and launch. Partnered on the design, development, and marketing of a breakthrough physical-digital product, introducing a system where users scratch and scan QR-enabled packaging to unlock real-world rewards. Built in collaboration with Gizmolab and 1UP Nova, the project was developed end-to-end, shaping every layer from concept and product design to technology, experience, and launch. Thumbnails, Blender 3D Rendering & Work For Fern, Max Behrens and Dimcha Aiwi shaped the packaging ecosystem across channels like Hoog, delivering thumbnail design, Blender 3D visuals and premium renders adapted to Fern's unique style, helping position the brand for high views and stronger channel growth. For Fern, Max Behrens and Dimcha Aiwi shaped the packaging ecosystem across channels like Hoog, delivering thumbnail design, Blender 3D visuals and premium renders adapted to Fern's unique style, helping position the brand for high views and stronger channel growth. Video Production & Direction For Iman Gadzhi we designed and refined YouTube thumbnails, titles, and a cohesive branding identity to sharpen positioning and authority. Max Behrens and Dimcha Aiwi led creative direction, shaping high clarity visuals and structured storytelling for consistent audience recognition. For Iman Gadzhi we designed and refined YouTube thumbnails, titles, and a cohesive branding identity to sharpen positioning and authority. Max Behrens and Dimcha Aiwi led creative direction, shaping high clarity visuals and structured storytelling for consistent audience recognition. Video Production & Direction For Dude Perfect, the US based trickshot YouTube channel with 61M subscribers, Max Behrens and Dimcha Aiwi developed high impact thumbnail concepts that translated large scale stunts into clear, engaging YouTube packaging designed to improve click through and visual clarity. For Dude Perfect, the US based trickshot YouTube channel with 61M subscribers, Max Behrens and Dimcha Aiwi developed high impact thumbnail concepts that translated large scale stunts into clear, engaging YouTube packaging designed to improve click through and visual clarity. FaZe Clan x Lyrical Lemonade — Product & Apparel Design Designed the packaging and apparel graphics for the FaZe x Lyrical Lemonade collaboration in partnership with 1UP Nova, defining the visual elements and logo integration across the clothing line. In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. Video Production & Direction For Gymshark we developed branding direction, reviewed photoshoots, and designed high performance thumbnails for Ben Francis vlogs. Max Behrens and Dimcha Aiwi shaped visual identity and content packaging for stronger clarity and recognisable impact. For Gymshark we developed branding direction, reviewed photoshoots, and designed high performance thumbnails for Ben Francis vlogs. Max Behrens and Dimcha Aiwi shaped visual identity and content packaging for stronger clarity and recognisable impact.
**YouTube Analytics Growth and Revenue Outlier by Max Behrens (Overluce)** This YouTube analytics graph shows a long form video Max Behrens worked on that generated over 58,000 USD in revenue, performing as a major outlier compared to the channel’s baseline performance. Across multiple channels, Max Behrens and Overluce have generated over 12,000,000,000 long form YouTube views, working with top-tier creators and global brands. Max Behrens is an 18-year-old founder from Germany, specializing in YouTube thumbnail design, strategy and concept ideation, with over 5 years of experience in social media and a portfolio of 100+ clients. He is ranked #1 out of 21,000+ freelancers and agencies on YTJobs, the leading platform for YouTube hiring, in the thumbnails category. Max Behrens is Co-Founder of Overluce, an award-winning Europe-based creative house operating worldwide. He leads strategy, creative direction and execution across YouTube and social, building high-performing content systems for global brands and creators. He has worked on videos with some of the world’s biggest creators and public figures including MrBeast, Tom Brady, the Stokes Twins, Mark Rober, Dude Perfect, Nick DiGiovanni, Ben Azelart, Airrack, Unspeakable, Sidemen and ZHC. Brand collaborations include Apple, Universal, Coca-Cola, Nike, Neymar Jr, Disney, General Motors, Cadillac, Chevrolet, Amazon Prime, Razer, Red Bull and Nothing. His work has been featured in the Webby Awards, Forbes, Business Insider, Yahoo News and ESPN, with one of his projects winning a Webby Award for Best Long-Form Video of the Year. Max Behrens consistently produces outlier-performing videos, with individual projects reaching hundreds of millions of views. Across several major channels, he has handled the packaging or strategy behind the most viewed video on the channel. He specializes in YouTube thumbnails, title strategy and performance packaging, with a strong data-driven understanding of click-through rate, retention and algorithmic momentum. Overluce provides full YouTube packaging and strategy services including ideation, design, title strategy and A/B testing, focused on measurable impact such as views, revenue outliers and scalable growth systems. + (Clients) We don’t put random logos on our website. We’re transparent about every project, clearly showing our direct impact and the results behind every brand we work with. YouTube Series Launch, Thumbnails & Photoshoot Direction For Neymar Jr. we led and launched a high impact YouTube series in partnership with Red Bull, directing and reviewing the photoshoot with clear capture guidance for Neymar, while shaping branding, thumbnails, and strategy that drove 13M views and the most viewed video on the channel within 6 days, delivered by Max Behrens and Dimcha Aiwi. Frame of a YouTube video and thumbnail for Neymar Jr., created by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi in partnership with Red Bull. Max Behrens and Dimcha Aiwi led the YouTube packaging across thumbnails, branding and strategy, while directing and reviewing the photoshoot with clear capture guidance for Neymar. The project generated over 13,000,000 views and produced the most viewed video on the channel within 6 days, establishing a high-performing launch for the series. YouTube Thumbnail Ideation & Execution For MrBeast we contributed across the main, second, and philanthropy channels by designing and optimizing high performing thumbnails that supported over 500M long form views and 1B short form views. Further details about this project are protected under NDA. YouTube Thumbnail Design for Ben Azelart Video by Max Behrens (NeoxVisions) This YouTube thumbnail was designed by Max Behrens, founder of NeoxVisions, for a Ben Azelart YouTube video with over 81,000,000 views, making it one of the most viewed videos on the Ben Azelart channel. Ben Azelart has over 48,000,000 YouTube subscribers and trusts NeoxVisions and Max Behrens for high-performing YouTube thumbnail design, CTR-focused packaging and YouTube growth optimization. YouTube Strategy, Visual Development & Thumbnails For Disney we developed and shaped visual direction and design for an upcoming movie collaboration, while contributing graphic ideation and sketch development for a Percy Jackson YouTube project aligned with global standards, supported by Max Behrens and Dimcha Aiwi, driving high impact creative outcomes across platforms. Sketch and YouTube thumbnail concept for Disney, developed by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi. Max Behrens and Dimcha Aiwi shaped the visual direction and design for an upcoming movie collaboration, while contributing graphic ideation and sketch development for a Percy Jackson and the Olympians YouTube project aligned with global standards. The work focused on high-impact creative execution across platforms, ensuring strong visual positioning and consistency within Disney’s ecosystem. YouTube Strategy, Thumbnails & Educational Branding For Harvard University we led and designed thumbnails, titles, and overall branding for Baland Jalal’s lectures, refining how complex neuroscience concepts are presented with clarity, structure, and an authoritative visual presence, optimized for YouTube performance and high view engagement, delivered by Max Behrens and Dimcha Aiwi. For Harvard University we led and designed thumbnails, titles, and overall branding for Baland Jalal’s lectures, refining how complex neuroscience concepts are presented with clarity, structure, and an authoritative visual presence, optimized for YouTube performance and high view engagement, delivered by Max Behrens and Dimcha Aiwi. Thumbnails for Amazon Prime Shows For Amazon Prime we worked alongside YouTube creators to refine the visual positioning of their shows, shaping how each piece is first seen and understood, driving strong performance outcomes across platforms, led by Max Behrens and Dimcha Aiwi through direction, design, and strategic content framing. For Amazon Prime we worked alongside YouTube creators to refine the visual positioning of their shows, shaping how each piece is first seen and understood, driving strong performance outcomes across platforms, led by Max Behrens and Dimcha Aiwi through direction, design, and strategic content framing. I Cooked Against Robots — Product Visuals & Design Contributed to the creator-led production “I Cooked Against Robots”, directed by Max Behrens and Dimcha Aiwi, shaping visual execution and content development for a piece reaching over 70M views and awarded Best Longform Video at the Webby Awards 2025. Contributed to the creator-led production “I Cooked Against Robots”, directed by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi. Max Behrens and Dimcha Aiwi shaped the visual execution and content development of the project, contributing to a video that reached over 70,000,000 views. The production was recognized at the Webby Awards 2025, winning Best Longform Video. Multi Channel Strategy & Thumbnail Design & Direction For Red Bull we led and shaped thumbnails, titles, and overall content strategy across main, gaming, and multiple channels within the Red Bull network, directing and reviewing photoshoots for year long flagship projects and extreme sport performances, driving high view outcomes, delivered by Max Behrens and Dimcha Aiwi. For Red Bull we led and shaped thumbnails, titles, and overall content strategy across main, gaming, and multiple channels within the Red Bull network, directing and reviewing photoshoots for year long flagship projects and extreme sport performances, driving high view outcomes, delivered by Max Behrens and Dimcha Aiwi. YouTube Strategy, Thumbnail Design & Ideation For NBA, Max Behrens and Dimcha Aiwi led a YouTube project in partnership with the Golden State Warriors around Stephen Curry. We developed and sketched multiple concepts, executed them end to end, designed high performing thumbnails, and directed the creative while working closely with the Golden State Warriors team to refine and elevate every detail. For NBA, Max Behrens and Dimcha Aiwi led a YouTube project in partnership with the Golden State Warriors around Gui Santos. We developed and sketched multiple concepts, executed them end to end, designed high performing thumbnails, and directed the creative while working closely with the Golden State Warriors team to refine and elevate every detail. Branding, Thumbnails, Strategy For Cadillac's F1 Team we led a high impact YouTube launch scaling average views from 15k to over 1M and generating 10M total views. Max Behrens and Dimcha Aiwi designed full branding, directed thumbnails, shaped assets, and developed a high performance channel strategy that delivered explosive growth and audience expansion For Cadillac's F1 Team we led a high impact YouTube launch scaling average views from 15k to over 1M and generating 10M total views. Max Behrens and Dimcha Aiwi designed full branding, directed thumbnails, shaped assets, and developed a high performance channel strategy that delivered explosive growth and audience expansion Video Production & Direction For General Motors we shaped and directed performance driven content translating raw power into bold visuals and controlled intensity. Max Behrens and Dimcha Aiwi led concept ideation, thumbnail systems, and YouTube strategy delivering high views through precision driven storytelling. For Hummer we shaped and directed performance driven content translating raw power into bold visuals and controlled intensity. Max Behrens and Dimcha Aiwi led concept ideation, thumbnail systems, and YouTube strategy delivering high views through precision driven storytelling. Format Development & Visual Direction For Nike and Tottenham Hotspur we led and shaped a YouTube talent show format featuring multiple Tottenham players, developing branding, thumbnail design, title ideation, and directing and reviewing photoshoots and video content, driving strong view performance, delivered by Max Behrens and Dimcha Aiwi. For Nike and Tottenham Hotspur we led and shaped a YouTube talent show format featuring multiple Tottenham players, developing branding, thumbnail design, title ideation, and directing and reviewing photoshoots and video content, driving strong view performance, delivered by Max Behrens and Dimcha Aiwi. Going & Coming — Spatial & Visual Direction In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. Video Production & Direction For Sidemen, the UK based YouTube group and one of the largest creator collectives globally with 24M subscribers, Max Behrens and Dimcha Aiwi developed thumbnail concepts, refined title ideation, and reviewed photoshoots to strengthen overall YouTube packaging. For Sidemen, the UK based YouTube group and one of the largest creator collectives globally with 24M subscribers, Max Behrens and Dimcha Aiwi developed thumbnail concepts, refined title ideation, and reviewed photoshoots to strengthen overall YouTube packaging. Video Production & Direction For Airrack we designed and developed high performance thumbnail concepts for collaborations with Kai Cenat and Kevin Hart, shaping visual hooks that amplified click through and audience retention. Max Behrens and Dimcha Aiwi led creative direction delivering over 25M long form views. For Airrack we designed and developed high performance thumbnail concepts for collaborations with Kai Cenat and Kevin Hart, shaping visual hooks that amplified click through and audience retention. Max Behrens and Dimcha Aiwi led creative direction delivering over 25M long form views. Product Design & Visual Language Designed and developed the visual language for a Star Wars watch in collaboration with Flex, translating the identity of the franchise into a controlled and wearable form. Designed and developed the visual language for a Star Wars watch in collaboration with Flex, translating the identity of the franchise into a controlled and wearable form. Video Production & Direction For Zach King, the illusion based creator known for viral visual storytelling with 42M subscribers, Max Behrens and Dimcha Aiwi developed high impact YouTube thumbnail concepts that translated his signature style into clear, compelling packaging built for stronger click performance. For Zach King, the illusion based creator known for viral visual storytelling with 42M subscribers, Max Behrens and Dimcha Aiwi developed high impact YouTube thumbnail concepts that translated his signature style into clear, compelling packaging built for stronger click performance. Video Production & Direction For TBNR, working across Preston and Brianna’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 500M long form views through clearer visuals and stronger click driven positioning. Razer Client Logo Max Behrens and neoxvisions have worked with Video Production & Direction For Unspeakable working across Nathan’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 50M long form views through clearer visuals and stronger click driven positioning. For Unspeakable working across Nathan’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 50M long form views through clearer visuals and stronger click driven positioning. Product Innovation & Ecosystem Development Partnered on the design, development, and marketing of a breakthrough physical-digital product, introducing a system where users scratch and scan QR-enabled packaging to unlock real-world rewards. Built in collaboration with Gizmolab and 1UP Nova, the project was developed end-to-end, shaping every layer from concept and product design to technology, experience, and launch. Partnered on the design, development, and marketing of a breakthrough physical-digital product, introducing a system where users scratch and scan QR-enabled packaging to unlock real-world rewards. Built in collaboration with Gizmolab and 1UP Nova, the project was developed end-to-end, shaping every layer from concept and product design to technology, experience, and launch. Thumbnails, Blender 3D Rendering & Work For Fern, Max Behrens and Dimcha Aiwi shaped the packaging ecosystem across channels like Hoog, delivering thumbnail design, Blender 3D visuals and premium renders adapted to Fern's unique style, helping position the brand for high views and stronger channel growth. For Fern, Max Behrens and Dimcha Aiwi shaped the packaging ecosystem across channels like Hoog, delivering thumbnail design, Blender 3D visuals and premium renders adapted to Fern's unique style, helping position the brand for high views and stronger channel growth. Video Production & Direction For Iman Gadzhi we designed and refined YouTube thumbnails, titles, and a cohesive branding identity to sharpen positioning and authority. Max Behrens and Dimcha Aiwi led creative direction, shaping high clarity visuals and structured storytelling for consistent audience recognition. For Iman Gadzhi we designed and refined YouTube thumbnails, titles, and a cohesive branding identity to sharpen positioning and authority. Max Behrens and Dimcha Aiwi led creative direction, shaping high clarity visuals and structured storytelling for consistent audience recognition. Video Production & Direction For Dude Perfect, the US based trickshot YouTube channel with 61M subscribers, Max Behrens and Dimcha Aiwi developed high impact thumbnail concepts that translated large scale stunts into clear, engaging YouTube packaging designed to improve click through and visual clarity. For Dude Perfect, the US based trickshot YouTube channel with 61M subscribers, Max Behrens and Dimcha Aiwi developed high impact thumbnail concepts that translated large scale stunts into clear, engaging YouTube packaging designed to improve click through and visual clarity. FaZe Clan x Lyrical Lemonade — Product & Apparel Design Designed the packaging and apparel graphics for the FaZe x Lyrical Lemonade collaboration in partnership with 1UP Nova, defining the visual elements and logo integration across the clothing line. In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. Video Production & Direction For Gymshark we developed branding direction, reviewed photoshoots, and designed high performance thumbnails for Ben Francis vlogs. Max Behrens and Dimcha Aiwi shaped visual identity and content packaging for stronger clarity and recognisable impact. For Gymshark we developed branding direction, reviewed photoshoots, and designed high performance thumbnails for Ben Francis vlogs. Max Behrens and Dimcha Aiwi shaped visual identity and content packaging for stronger clarity and recognisable impact.
**YouTube Analytics Growth and Revenue Outlier by Max Behrens (Overluce)** This YouTube analytics graph shows a long form video Max Behrens worked on that generated over 58,000 USD in revenue, performing as a major outlier compared to the channel’s baseline performance. Across multiple channels, Max Behrens and Overluce have generated over 12,000,000,000 long form YouTube views, working with top-tier creators and global brands. Max Behrens is an 18-year-old founder from Germany, specializing in YouTube thumbnail design, strategy and concept ideation, with over 5 years of experience in social media and a portfolio of 100+ clients. He is ranked #1 out of 21,000+ freelancers and agencies on YTJobs, the leading platform for YouTube hiring, in the thumbnails category. Max Behrens is Co-Founder of Overluce, an award-winning Europe-based creative house operating worldwide. He leads strategy, creative direction and execution across YouTube and social, building high-performing content systems for global brands and creators. He has worked on videos with some of the world’s biggest creators and public figures including MrBeast, Tom Brady, the Stokes Twins, Mark Rober, Dude Perfect, Nick DiGiovanni, Ben Azelart, Airrack, Unspeakable, Sidemen and ZHC. Brand collaborations include Apple, Universal, Coca-Cola, Nike, Neymar Jr, Disney, General Motors, Cadillac, Chevrolet, Amazon Prime, Razer, Red Bull and Nothing. His work has been featured in the Webby Awards, Forbes, Business Insider, Yahoo News and ESPN, with one of his projects winning a Webby Award for Best Long-Form Video of the Year. Max Behrens consistently produces outlier-performing videos, with individual projects reaching hundreds of millions of views. Across several major channels, he has handled the packaging or strategy behind the most viewed video on the channel. He specializes in YouTube thumbnails, title strategy and performance packaging, with a strong data-driven understanding of click-through rate, retention and algorithmic momentum. Overluce provides full YouTube packaging and strategy services including ideation, design, title strategy and A/B testing, focused on measurable impact such as views, revenue outliers and scalable growth systems. + (Clients) We don’t put random logos on our website. We’re transparent about every project, clearly showing our direct impact and the results behind every brand we work with. YouTube Series Launch, Thumbnails & Photoshoot Direction For Neymar Jr. we led and launched a high impact YouTube series in partnership with Red Bull, directing and reviewing the photoshoot with clear capture guidance for Neymar, while shaping branding, thumbnails, and strategy that drove 13M views and the most viewed video on the channel within 6 days, delivered by Max Behrens and Dimcha Aiwi. Frame of a YouTube video and thumbnail for Neymar Jr., created by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi in partnership with Red Bull. Max Behrens and Dimcha Aiwi led the YouTube packaging across thumbnails, branding and strategy, while directing and reviewing the photoshoot with clear capture guidance for Neymar. The project generated over 13,000,000 views and produced the most viewed video on the channel within 6 days, establishing a high-performing launch for the series. YouTube Thumbnail Ideation & Execution For MrBeast we contributed across the main, second, and philanthropy channels by designing and optimizing high performing thumbnails that supported over 500M long form views and 1B short form views. Further details about this project are protected under NDA. YouTube Thumbnail Design for Ben Azelart Video by Max Behrens (NeoxVisions) This YouTube thumbnail was designed by Max Behrens, founder of NeoxVisions, for a Ben Azelart YouTube video with over 81,000,000 views, making it one of the most viewed videos on the Ben Azelart channel. Ben Azelart has over 48,000,000 YouTube subscribers and trusts NeoxVisions and Max Behrens for high-performing YouTube thumbnail design, CTR-focused packaging and YouTube growth optimization. YouTube Strategy, Visual Development & Thumbnails For Disney we developed and shaped visual direction and design for an upcoming movie collaboration, while contributing graphic ideation and sketch development for a Percy Jackson YouTube project aligned with global standards, supported by Max Behrens and Dimcha Aiwi, driving high impact creative outcomes across platforms. Sketch and YouTube thumbnail concept for Disney, developed by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi. Max Behrens and Dimcha Aiwi shaped the visual direction and design for an upcoming movie collaboration, while contributing graphic ideation and sketch development for a Percy Jackson and the Olympians YouTube project aligned with global standards. The work focused on high-impact creative execution across platforms, ensuring strong visual positioning and consistency within Disney’s ecosystem. YouTube Strategy, Thumbnails & Educational Branding For Harvard University we led and designed thumbnails, titles, and overall branding for Baland Jalal’s lectures, refining how complex neuroscience concepts are presented with clarity, structure, and an authoritative visual presence, optimized for YouTube performance and high view engagement, delivered by Max Behrens and Dimcha Aiwi. For Harvard University we led and designed thumbnails, titles, and overall branding for Baland Jalal’s lectures, refining how complex neuroscience concepts are presented with clarity, structure, and an authoritative visual presence, optimized for YouTube performance and high view engagement, delivered by Max Behrens and Dimcha Aiwi. Thumbnails for Amazon Prime Shows For Amazon Prime we worked alongside YouTube creators to refine the visual positioning of their shows, shaping how each piece is first seen and understood, driving strong performance outcomes across platforms, led by Max Behrens and Dimcha Aiwi through direction, design, and strategic content framing. For Amazon Prime we worked alongside YouTube creators to refine the visual positioning of their shows, shaping how each piece is first seen and understood, driving strong performance outcomes across platforms, led by Max Behrens and Dimcha Aiwi through direction, design, and strategic content framing. I Cooked Against Robots — Product Visuals & Design Contributed to the creator-led production “I Cooked Against Robots”, directed by Max Behrens and Dimcha Aiwi, shaping visual execution and content development for a piece reaching over 70M views and awarded Best Longform Video at the Webby Awards 2025. Contributed to the creator-led production “I Cooked Against Robots”, directed by Max Behrens, Founder of NeoxVisions, and Dimcha Aiwi. Max Behrens and Dimcha Aiwi shaped the visual execution and content development of the project, contributing to a video that reached over 70,000,000 views. The production was recognized at the Webby Awards 2025, winning Best Longform Video. Multi Channel Strategy & Thumbnail Design & Direction For Red Bull we led and shaped thumbnails, titles, and overall content strategy across main, gaming, and multiple channels within the Red Bull network, directing and reviewing photoshoots for year long flagship projects and extreme sport performances, driving high view outcomes, delivered by Max Behrens and Dimcha Aiwi. For Red Bull we led and shaped thumbnails, titles, and overall content strategy across main, gaming, and multiple channels within the Red Bull network, directing and reviewing photoshoots for year long flagship projects and extreme sport performances, driving high view outcomes, delivered by Max Behrens and Dimcha Aiwi. YouTube Strategy, Thumbnail Design & Ideation For NBA, Max Behrens and Dimcha Aiwi led a YouTube project in partnership with the Golden State Warriors around Stephen Curry. We developed and sketched multiple concepts, executed them end to end, designed high performing thumbnails, and directed the creative while working closely with the Golden State Warriors team to refine and elevate every detail. For NBA, Max Behrens and Dimcha Aiwi led a YouTube project in partnership with the Golden State Warriors around Gui Santos. We developed and sketched multiple concepts, executed them end to end, designed high performing thumbnails, and directed the creative while working closely with the Golden State Warriors team to refine and elevate every detail. Branding, Thumbnails, Strategy For Cadillac's F1 Team we led a high impact YouTube launch scaling average views from 15k to over 1M and generating 10M total views. Max Behrens and Dimcha Aiwi designed full branding, directed thumbnails, shaped assets, and developed a high performance channel strategy that delivered explosive growth and audience expansion For Cadillac's F1 Team we led a high impact YouTube launch scaling average views from 15k to over 1M and generating 10M total views. Max Behrens and Dimcha Aiwi designed full branding, directed thumbnails, shaped assets, and developed a high performance channel strategy that delivered explosive growth and audience expansion Video Production & Direction For General Motors we shaped and directed performance driven content translating raw power into bold visuals and controlled intensity. Max Behrens and Dimcha Aiwi led concept ideation, thumbnail systems, and YouTube strategy delivering high views through precision driven storytelling. For Hummer we shaped and directed performance driven content translating raw power into bold visuals and controlled intensity. Max Behrens and Dimcha Aiwi led concept ideation, thumbnail systems, and YouTube strategy delivering high views through precision driven storytelling. Format Development & Visual Direction For Nike and Tottenham Hotspur we led and shaped a YouTube talent show format featuring multiple Tottenham players, developing branding, thumbnail design, title ideation, and directing and reviewing photoshoots and video content, driving strong view performance, delivered by Max Behrens and Dimcha Aiwi. For Nike and Tottenham Hotspur we led and shaped a YouTube talent show format featuring multiple Tottenham players, developing branding, thumbnail design, title ideation, and directing and reviewing photoshoots and video content, driving strong view performance, delivered by Max Behrens and Dimcha Aiwi. Going & Coming — Spatial & Visual Direction In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. Video Production & Direction For Sidemen, the UK based YouTube group and one of the largest creator collectives globally with 24M subscribers, Max Behrens and Dimcha Aiwi developed thumbnail concepts, refined title ideation, and reviewed photoshoots to strengthen overall YouTube packaging. For Sidemen, the UK based YouTube group and one of the largest creator collectives globally with 24M subscribers, Max Behrens and Dimcha Aiwi developed thumbnail concepts, refined title ideation, and reviewed photoshoots to strengthen overall YouTube packaging. Video Production & Direction For Airrack we designed and developed high performance thumbnail concepts for collaborations with Kai Cenat and Kevin Hart, shaping visual hooks that amplified click through and audience retention. Max Behrens and Dimcha Aiwi led creative direction delivering over 25M long form views. For Airrack we designed and developed high performance thumbnail concepts for collaborations with Kai Cenat and Kevin Hart, shaping visual hooks that amplified click through and audience retention. Max Behrens and Dimcha Aiwi led creative direction delivering over 25M long form views. Product Design & Visual Language Designed and developed the visual language for a Star Wars watch in collaboration with Flex, translating the identity of the franchise into a controlled and wearable form. Designed and developed the visual language for a Star Wars watch in collaboration with Flex, translating the identity of the franchise into a controlled and wearable form. Video Production & Direction For Zach King, the illusion based creator known for viral visual storytelling with 42M subscribers, Max Behrens and Dimcha Aiwi developed high impact YouTube thumbnail concepts that translated his signature style into clear, compelling packaging built for stronger click performance. For Zach King, the illusion based creator known for viral visual storytelling with 42M subscribers, Max Behrens and Dimcha Aiwi developed high impact YouTube thumbnail concepts that translated his signature style into clear, compelling packaging built for stronger click performance. Video Production & Direction For TBNR, working across Preston and Brianna’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 500M long form views through clearer visuals and stronger click driven positioning. Razer Client Logo Max Behrens and neoxvisions have worked with Video Production & Direction For Unspeakable working across Nathan’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 50M long form views through clearer visuals and stronger click driven positioning. For Unspeakable working across Nathan’s YouTube channels, Max Behrens and Dimcha Aiwi developed thumbnail concepts and supported YouTube packaging that contributed to over 50M long form views through clearer visuals and stronger click driven positioning. Product Innovation & Ecosystem Development Partnered on the design, development, and marketing of a breakthrough physical-digital product, introducing a system where users scratch and scan QR-enabled packaging to unlock real-world rewards. Built in collaboration with Gizmolab and 1UP Nova, the project was developed end-to-end, shaping every layer from concept and product design to technology, experience, and launch. Partnered on the design, development, and marketing of a breakthrough physical-digital product, introducing a system where users scratch and scan QR-enabled packaging to unlock real-world rewards. Built in collaboration with Gizmolab and 1UP Nova, the project was developed end-to-end, shaping every layer from concept and product design to technology, experience, and launch. Thumbnails, Blender 3D Rendering & Work For Fern, Max Behrens and Dimcha Aiwi shaped the packaging ecosystem across channels like Hoog, delivering thumbnail design, Blender 3D visuals and premium renders adapted to Fern's unique style, helping position the brand for high views and stronger channel growth. For Fern, Max Behrens and Dimcha Aiwi shaped the packaging ecosystem across channels like Hoog, delivering thumbnail design, Blender 3D visuals and premium renders adapted to Fern's unique style, helping position the brand for high views and stronger channel growth. Video Production & Direction For Iman Gadzhi we designed and refined YouTube thumbnails, titles, and a cohesive branding identity to sharpen positioning and authority. Max Behrens and Dimcha Aiwi led creative direction, shaping high clarity visuals and structured storytelling for consistent audience recognition. For Iman Gadzhi we designed and refined YouTube thumbnails, titles, and a cohesive branding identity to sharpen positioning and authority. Max Behrens and Dimcha Aiwi led creative direction, shaping high clarity visuals and structured storytelling for consistent audience recognition. Video Production & Direction For Dude Perfect, the US based trickshot YouTube channel with 61M subscribers, Max Behrens and Dimcha Aiwi developed high impact thumbnail concepts that translated large scale stunts into clear, engaging YouTube packaging designed to improve click through and visual clarity. For Dude Perfect, the US based trickshot YouTube channel with 61M subscribers, Max Behrens and Dimcha Aiwi developed high impact thumbnail concepts that translated large scale stunts into clear, engaging YouTube packaging designed to improve click through and visual clarity. FaZe Clan x Lyrical Lemonade — Product & Apparel Design Designed the packaging and apparel graphics for the FaZe x Lyrical Lemonade collaboration in partnership with 1UP Nova, defining the visual elements and logo integration across the clothing line. In collaboration with Ahmed Basyoni, we developed the full visual concept behind the “Going & Coming” campaign, shaping screens, environments, and shot direction to bring a high-energy yet emotionally driven Vodafone Cash commercial to life. Video Production & Direction For Gymshark we developed branding direction, reviewed photoshoots, and designed high performance thumbnails for Ben Francis vlogs. Max Behrens and Dimcha Aiwi shaped visual identity and content packaging for stronger clarity and recognisable impact. For Gymshark we developed branding direction, reviewed photoshoots, and designed high performance thumbnails for Ben Francis vlogs. Max Behrens and Dimcha Aiwi shaped visual identity and content packaging for stronger clarity and recognisable impact.

Services

Services

My Services and Process

My Services and Process

I handle everything—thumbnail ideation, title strategy, design, competitor analysis and A/B testing to maximize CTR.

I handle everything—thumbnail ideation, title strategy, design, competitor analysis and A/B testing to maximize CTR.

I handle everything—thumbnail ideation, title strategy, design, competitor analysis and A/B testing to maximize CTR.

Max Behrens in a strategy video call with a client which he often does and every client is happy.
Consulting

We consult on video ideas, packaging, intro retention, content and audience strategy and help answer any questions that block your channel’s growth.

Max Behrens in a strategy video call with a client which he often does and every client is happy.
Consulting

We consult on video ideas, packaging, intro retention, content and audience strategy and help answer any questions that block your channel’s growth.

Max Behrens in a strategy video call with a client which he often does and every client is happy.
Consulting

I consult on video ideas, packaging, intro retention, content and audience strategy and help answer any questions that block your channel’s growth.

Sketch made by Max Behrens and Overluce that went on to generate millions of views through a clear and highly effective process.
Ideation

We create detailed thumbnail concept briefings with sketches, visual examples and clear notes, so you know exactly how the final thumbnail looks and why it works.

Sketch made by Max Behrens and Overluce that went on to generate millions of views through a clear and highly effective process.
Ideation

We create detailed thumbnail concept briefings with sketches, visual examples and clear notes, so you know exactly how the final thumbnail looks and why it works.

Sketch made by Max Behrens and Overluce that went on to generate millions of views through a clear and highly effective process.
Ideation

I create detailed thumbnail concept briefings with sketches, visual examples and clear notes, so you know exactly how the final thumbnail looks and why it works.

Final Thumbnail with Mrbeast, featured MrBeast Project made by Max Behrens.
Graphic Design

We design everything ourselves. Just us behind 12B views, crafting scroll-stopping thumbnail designs that actually get clicks.

Final Thumbnail with Mrbeast, featured MrBeast Project made by Max Behrens.
Graphic Design

We design everything ourselves. Just us behind 12B views, crafting scroll-stopping thumbnail designs that actually get clicks.

Final Thumbnail with Mrbeast, featured MrBeast Project made by Max Behrens.
Graphic Design

I design all graphics myself, no agency, no outsourcing. Just me behind 4B views, crafting scroll-stopping thumbnail designs that actually get clicks.

Matthew Beem
Matthew Beem

Matthew Beem

7M Subscribers
"Max is the best Thumbnail Designer in the world."
"Max is the best Thumbnail Designer in the world."
"Max is the best Thumbnail Designer in the world."

Apply to work together

Apply to work together

Testimonials

Testimonials

What our clients are saying about us

What our clients are saying about us

What our clients are saying about us

  • Dude Perfect

    YouTuber

    ·

    61M subscribers

    "Awesome, really like how the thumbnails came out!"

    Brianna

    YouTuber

    ·

    21M subscribers

    "Great thumbnails, glad we have you guys for the Brianna Team"

    Stokes Twins

    YouTuber

    ·

    134M subscribers

    "The video is a 1/10. Love the thumbnails!"

    Ben Azelart

    YouTuber

    ·

    48M subscribers

    "The recent videos have been performing extremely well and the thumbnails are on another level. We have genuinely enjoyed this partnership and are excited to keep building on this momentum together. You consistently deliver reliability, high quality work and clear communication every single time."

    Drew Dirksen

    YouTuber

    ·

    3.39M subscribers

    "Worked fast, very helpful with revisions, great work!"

    Dan Lambert - Head of

    Content at Jesser

    YouTuber

    ·

    32M subscribers

    "These thumbnails are amazing, I love the detail!"

    John Nellis

    YouTuber

    ·

    6M subscribers

    "They delivered a complex concept for us expertly well in a quick turnaround, I’m excited to work with them again on more thumbnails!"

    Ryan Trahan

    YouTuber

    ·

    19.6M subscribers

    "Whooaaa those are good!"

    ZHC

    YouTuber

    ·

    29.3M Subscribers

    "The thumbnails look great!"

    Mark Kaplan - YouTube

    Strategist at Cadillac

    Company

    ·

    284K subscribers

    "Amazing, the videos have been performing so well!"

  • AshStudio7

    YouTuber

    ·

    6M subscribers

    "Max was able to fit into our style with just a few revisions and got 3M views on our first video working together!"

    Brent Rivera

    YouTuber

    ·

    37M subscribers

    "I had an awesome experience! The thumbnails turned out amazing, super eye-catching and exactly what I needed. They were easy to work with, took feedback well, and delivered everything on time. I'd recommend them if you’re looking for a solid thumbnail designer!"

    Matthew Beem

    YouTuber

    ·

    7M subscribers

    "Best Thumbnail designer in the world"

    Kelly Oury- Packaging Coordinator

    at Unspeakable

    YouTuber

    ·

    18.5M subscribers

    "Thank you, we loved working on the thumbnails!"

    Jonathan G. - YouTube

    Producer at Disney

    Company

    ·

    6.53M subscribers

    "I love those! The concepts looks great."

    Zac Ricci

    YouTuber

    ·

    17k subscribers

    "They took one of my videos to 1M+ Views on my Channel whilst it still had less than 10k subscribers!"

    Becca Linney - Head of

    Graphics at Nike

    Company

    ·

    2M subscribers

    "Thanks, we will definitely come back for recurring work!"

    Alexa Rivera

    YouTuber

    ·

    17M subscribers

    "They came out great, the thumbnails performed well!"

  • Dude Perfect

    YouTuber

    ·

    61M subscribers

    "Awesome, really like how the thumbnails came out"

    Preston

    YouTuber

    ·

    31M subscribers

    "They've been killing it, they're responsive, fast and so good at communicating!"

    Stokes Twins

    YouTuber

    ·

    134M subscribers

    "The video is a 1/10. Love the thumbnails!"

    Brianna

    YouTuber

    ·

    21M subscribers

    "Great thumbnails, glad we have you guys for the Brianna Team"

    Jonathan G. - YouTube

    Producer at Disney

    Company

    ·

    6.53M subscribers

    "I love those! The concepts looks great."

    ZHC

    YouTuber

    ·

    29.3M Subscribers

    "The thumbnails look great!"

    Mark Kaplan - YouTube

    Strategist at Cadillac

    Company

    ·

    284K subscribers

    "Amazing, the videos have been performing so well!"

    Kelly Oury- Packaging Coordinator

    at Unspeakable

    YouTuber

    ·

    18.5M subscribers

    "Thank you, we loved working on the thumbnails!"

    Ryan Trahan

    YouTuber

    ·

    19.6M subscribers

    "Whooaaa those are good!"

    Pojo Riegert - Head of Content

    at Mark Rober

    YouTuber

    ·

    72.9M subscribers

    "Thanks for working together, the thumbnail turned out amazing!"

    Becca Linney - Head of

    Graphics at Nike

    Company

    ·

    2M subscribers

    "Thanks, we will definitely come back for recurring work!"

    Dan Lambert - Head of

    Content at Jesser

    YouTuber

    ·

    32M subscribers

    "These thumbnails are amazing, I love the detail!"

    Zach Blank - Head of Content

    at NickDiGiovanni

    YouTuber

    ·

    28M subscribers

    "Max is truly one of the most talented designers, even at his young age! He's fast, creative and always understands exactly what we’re looking for. He's helped bring our thumbnail game to the next level, can’t recommend working with Max enough!"

    Matthew Beem

    YouTuber

    ·

    7M subscribers

    "Best Thumbnail designer in the world"

    Brent Rivera

    YouTuber

    ·

    37M subscribers

    "I had an awesome experience! The thumbnails turned out amazing, super eye-catching and exactly what I needed. They were easy to work with, took feedback well, and delivered everything on time. I'd recommend them if you’re looking for a solid thumbnail designer!"

    John Nellis

    YouTuber

    ·

    6M subscribers

    "They delivered a complex concept for us expertly well in a quick turnaround, I’m excited to work with them again on more thumbnails!"

    Ben Azelart

    YouTuber

    ·

    48M subscribers

    "The recent videos have been performing extremely well and the thumbnails are on another level. We have genuinely enjoyed this partnership and are excited to keep building on this momentum together. You consistently deliver reliability, high quality work and clear communication every single time."

    Drew Dirksen

    YouTuber

    ·

    3.39M subscribers

    "Worked fast, very helpful with revisions, great work!"

    Trend Central

    YouTuber

    ·

    4.64M subscribers

    "Neox is a photoshop wizard! Not only does he take my ideas and concepts to the next level, but he's extremely responsive and always gets the job done ahead of time while exceeding my expectations. Working with him has significantly helped my channel and taken a huge stress off my shoulders. If you're looking for a great designer -he's definitely your guy!"

    Futcrunch

    YouTuber

    ·

    11M subscribers

    Infinite

    YouTuber

    ·

    24M subscribers

    “Super quick and very professional. Very good at what he does.“

  • Futcrunch

    YouTuber

    ·

    11M subscribers

    Preston

    YouTuber

    ·

    31M subscribers

    "They've been killing it, they're responsive, fast and so good at communicating!"

    Pojo Riegert - Head of Content

    at Mark Rober

    YouTuber

    ·

    72.9M subscribers

    "Thanks for working together, the thumbnail turned out amazing!"

    Trend Central

    YouTuber

    ·

    4.64M subscribers

    "Max is a wizard! Not only does he take my ideas and concepts to the next level, but he's extremely responsive and always gets the job done ahead of time while exceeding my expectations. Working with him has significantly helped my channel and taken a huge stress off my shoulders. If you're looking for a great designer -he's definitely your guy!"

    Infinite

    YouTuber

    ·

    24M subscribers

    “Super quick and very professional. Very good at what they do.“

    Zach Blank - Head of Content

    at NickDiGiovanni

    YouTuber

    ·

    28M subscribers

    "Max is truly one of the most talented designers, even at his young age! He's fast, creative and always understands exactly what we’re looking for. He's helped bring our thumbnail game to the next level, can’t recommend working with Max enough!"

    Berry Lewis

    YouTuber

    ·

    1M subscribers

    "Brilliant communication, super fast turnaround and nice, vibrant thumbnail image. Will be using again for sure."

  • Dude Perfect

    YouTuber

    ·

    61M subscribers

    "Awesome, really like how the thumbnails came out!"

    Brianna

    YouTuber

    ·

    21M subscribers

    "Great thumbnails, glad we have you guys for the Brianna Team"

    Stokes Twins

    YouTuber

    ·

    134M subscribers

    "The video is a 1/10. Love the thumbnails!"

    Ben Azelart

    YouTuber

    ·

    48M subscribers

    "The recent videos have been performing extremely well and the thumbnails are on another level. We have genuinely enjoyed this partnership and are excited to keep building on this momentum together. You consistently deliver reliability, high quality work and clear communication every single time."

    Drew Dirksen

    YouTuber

    ·

    3.39M subscribers

    "Worked fast, very helpful with revisions, great work!"

    Dan Lambert - Head of

    Content at Jesser

    YouTuber

    ·

    32M subscribers

    "These thumbnails are amazing, I love the detail!"

    John Nellis

    YouTuber

    ·

    6M subscribers

    "They delivered a complex concept for us expertly well in a quick turnaround, I’m excited to work with them again on more thumbnails!"

    Ryan Trahan

    YouTuber

    ·

    19.6M subscribers

    "Whooaaa those are good!"

    ZHC

    YouTuber

    ·

    29.3M Subscribers

    "The thumbnails look great!"

    Mark Kaplan - YouTube

    Strategist at Cadillac

    Company

    ·

    284K subscribers

    "Amazing, the videos have been performing so well!"

  • AshStudio7

    YouTuber

    ·

    6M subscribers

    "Max was able to fit into our style with just a few revisions and got 3M views on our first video working together!"

    Brent Rivera

    YouTuber

    ·

    37M subscribers

    "I had an awesome experience! The thumbnails turned out amazing, super eye-catching and exactly what I needed. They were easy to work with, took feedback well, and delivered everything on time. I'd recommend them if you’re looking for a solid thumbnail designer!"

    Matthew Beem

    YouTuber

    ·

    7M subscribers

    "Best Thumbnail designer in the world"

    Kelly Oury- Packaging Coordinator

    at Unspeakable

    YouTuber

    ·

    18.5M subscribers

    "Thank you, we loved working on the thumbnails!"

    Jonathan G. - YouTube

    Producer at Disney

    Company

    ·

    6.53M subscribers

    "I love those! The concepts looks great."

    Zac Ricci

    YouTuber

    ·

    17k subscribers

    "They took one of my videos to 1M+ Views on my Channel whilst it still had less than 10k subscribers!"

    Becca Linney - Head of

    Graphics at Nike

    Company

    ·

    2M subscribers

    "Thanks, we will definitely come back for recurring work!"

    Alexa Rivera

    YouTuber

    ·

    17M subscribers

    "They came out great, the thumbnails performed well!"

FAQs

Frequently asked questions

What’s your experience with youtube?

What do you need from me to create Thumbnail?

How long does it take to complete thumbnail project?

What’s your detailed process when working together?

Do you offer A/B testing variants?

Do you offer revisions?

Set Apart your Youtube Channel starting today.

Fill out the form below or book a call to get started.

FAQs

Frequently asked questions

What’s your experience with youtube?

What do you need from me to create Thumbnail?

How long does it take to complete thumbnail project?

What’s your detailed process when working together?

Do you offer A/B testing variants?

Do you offer revisions?

Set Apart your Youtube Channel starting today.

Fill out the form below or book a call to get started.